Description: This is a brand I came up with called Moo'd Milk. I've created multiple media packages in the form of print and motion graphics. I have researched, created sketches, designed logos, and produce motion graphics to create an identity.
Software: Ilustrator, AfterEffects, & Procreate.
Design Process
Logo
I've started with the logo. My idea was to make it known that the product was milk, and the best way to show it is by having a cow as a mascot. Below are some sketches of the logo process.
After creating the logo, the next step was to create a commercial to promote the product. Below is the storyboard.
Commercial Ad
Before creating the storyboard, I created a sketch of what the characters in the commercial would appear.
Below are the parts I've created in Adobe Illustrator before importing them over into Adobe AfterEffects.
I've exported each item from illustrator to AfterEffects as .ai files to break up each object into layers. Importing most of the footage in layers allowed me to place other vectors in between footage to create a third-person perspective.
Once I was done with the commercial, I've created additional motion graphics to promote on Instagram.
All motions were done in Adobe AfterEffects and Illustrations were done in Adobe Illustrator.
